Gavin Newsom followed his announcement that he will run for governor in 2018 with a quick burst of fundraising and, last weekend, an email promoting an article about raising boys.
The commentary in Time magazine came from Newsom’s wife, Jennifer Siebel Newsom, and former first lady Maria Shriver, who produced a film exploring the “harmful words and stereotypes” that boys face growing up.
Newsom encouraged his supporters to “Give it a look” and then to “Join Team Gavin; donate now!”
In the annals of political solicitation, this was not a hard sell. Yet the timing of the lieutenant governor’s effort – more than three years before the primary election in 2018 – suggests California is in for a long and costly slog.