Ratings for all three cable networks are up substantially from before the presidential election cycle, but MSNBC is enjoying the most sustained growth, with liberal audiences hungry for a critical point of view on the Trump administration.
Hapless CNN continues to take a beating.
Its viewership among those 25 to 54 grew 72% year-over-year in the quarter that ended in June, narrowing the gap with Fox News considerably. MSNBC’s Rachel Maddow’s show is No. 1 overall on cable in total viewers and in the key demographic.
Though Fox is still No. 1, its ratings have eroded somewhat since the quarter that ended in December 2016—coinciding with the end of the election and the departures of several disgraced network personalities.
In addition to those personnel changes, Fox News parent 21st Century Fox has been dealing with a probe by federal authorities examining whether the company violated securities laws in its handling and disclosure of sexual-harassment settlements.
New incidents continue to surface. Last week, Fox Business Network said it suspended on-air host Charles Payne. The law firm retained to investigate sexual harassment at the company is now looking into Mr. Payne’s relationship with an on-air guest at the channel.
The scandals have created complications for ad-sales executives. But Fox News remains a big draw for advertisers, ad buyers say, because of its high, stable ratings.
Source: Wall Street Journal