Republican lawmakers, bruised by a failed effort to repeal and replace Obamacare, are now turning their focus to tax reform, and they’ll be getting a multi-million dollar boost from American Action Network, a major outside group aligned with House leadership.
The organization expects to spend as much as $20 million on a pro-tax reform effort dubbed the “Middle Class Growth Initiative,” AAN told McClatchy. The program will promote tax cuts for “working families and small businesses,” as well as a reformed tax code “that will be simpler, fairer and pro-growth,” according to the organization.
As part of the effort, AAN is pledging to spend $5 million in August alone, and is kicking off the initiative with a $1 million member-specific radio ad buy slated to run in 34 congressional districts, from Rep. Carlos Curbelo’s Miami-area district to Rep. Mark Meadows’ North Carolina seat to Rep. David Valadao’s in California’s Central Valley.
American Action Network, for its part, is seeking to offer a comprehensive message on tax reform through radio, television, mail and digital ad buys, and through organizing at a grassroots level, ensuring that pro-tax reform advocates are at events, such as town halls over the August recess, and helping to facilitate activities like op-eds in local papers from community leaders and other politically prominent figures. The project has a hashtag: #GrowthForAll.
Source: Sacramento Bee