#Lifelock gets aboard the #Equifax scam train

The ID theft protection firm Lifelock is certainly one of the big winners from the big data breach suffered by Equifax, which exposed the personal information of 143 million Americans to hackers.

Lifelock has been going to town on the Equifax breach, with ads and press releases trumpeting how the breach proves how valuable its own services (cost: up to $29.99 a month) can be to protect you from identity theft.

Here’s what Lifelock isn’t advertising so widely: When you buy its protection, you’re signing up for credit reporting and monitoring services provided by, yes, Equifax.

Source: Lifelock offers to protect you from the Equifax breach — by selling you services provided by Equifax – LA Times

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