Will Hearst, editor and publisher of the new quarterly Alta — and chairman of the board of the failing Hearst Corp., presided as patriarch at a party celebrating its birth on Thursday, Oct. 12.
The venue was the Modernism West Gallery at Foreign Cinema, and the party was crowded with the Bay Area’s literary tastemakers.
Most of those present are connoisseurs of both word-craft and cocktail parties, and there was a buzz of praise for the generous selection of charcuterie, the Alta-tini offered at the bar, and a soiree with nary a crudite in sight.
As to the new publication, Hearst, who presides over a huge corporation, seemed pleased to focus on a smaller picture.
That’s what failing losers do.