It’s going to take Sacramento a lot more than $500 million to convince Amazon to relocate to the California capitol.
Local officials put together an elaborate package of architectural drawings, produced a virtual reality video and purchased a 30-second radio ad in Amazon’s hometown of Seattle asking for a meeting with CEO Jeff Bezos.
According to the Sacramento Bee, the core of the bid was a financial incentive package likely larger than any other produced in the Sacramento region.
Local governments offered more than $500 million in job grants, land donations and infrastructure financing to lure Amazon. Despite those offers, Sacramento was not among the 20 finalists for Amazon’s HQ2.
Though there are few companies like Amazon, the details shed light on how far local officials are willing to go to attract a high-caliber private employer and offer a blueprint for future bids. They also show how cities within the region might stack up against one another if they have to compete for the same company.
The latter isn’t good.